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Free Architecture Newsletter

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Macy's Herald Square
Stories: 11
Type: Retail establishment
Location: 151 West 34th Street

There are dozens of Macy's stores across the United States, so why does this one merrit our attention? Because of its historic and cultural significance. This is the first Macy's, located on Herald Square, which was named for the late New York Herald newspaper. It was businessman Rowland Hussey Macy who made it possible. He started a small store about 20 blocks away in 1857. It grew into what we would recognize as the modern-day department store, and eventually engulfed ten neighboring buildings. It was in 1902 -- well after the death of its founder -- that Macy's moved to its present location on Herald Square. The building is covered with subtle historical details. It sports the original statues that have guarded the 34th street entrance for more than 100 years. The Macy's red star logo is derived from a tatoo that R.H. Macy had. There used to be a plaque at the main entrance honoring Isadore and Ida Straus, who died when the Titanic sank in the north Atlantic. It was Isadore who was responsible for Macy's moving from 14th Street to Herald Square. Over time Macy's has become ingraned in American culture through its annual Thanksgiving parade, and the film "Miracle on 34th Street."


Photograph courtesy of Stuart Lowsley
Visitor Comments:
From Bob Rutan - official Archivist for Macy's East - 15 September, 2003:
The store was built in 3 separate sections. The first, which went half a block back from Broadway towards 7th Ave. was built in 1902. The second part was completed in 1924 and went back to a row of 7th Ave. storefronts. The last section was completed in 1938 (in place of the storefronts on 7th Ave.) It was not until after 1924's expansion that Macy's became known as "The World's Largest Store" - which we still are and are still known to be.

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